SEO

5 takeaways for marketers from Google’s Q4 2019 earnings

Google reported revenues of $45.8 billion, up 17% year-over-year for the fourth quarter of 2019 on Monday. Including “other bets,” Google’s parent Alphabet reported total revenues grew 23% to $46.1 billion for the quarter. For the first time, the company disclosed YouTube advertising (and Cloud) revenues. It was also Sundar Pichai’s first earnings release since …

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Hitwise halts some reporting services in wake of Jumpshot’s closing

Consumer behavior data firm Hitwise has informed its customers that daily, weekly and monthly metric updates are on pause until further notice. Hitwise was a client of recently shuttered clickstream data company Jumpshot. “We would like to inform all of our customers that on-going Hitwise daily, weekly and monthly metric updates are being paused — …

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Apple’s big maps makeover now available across U.S., Europe coming soon

There’s an old advertising slogan that goes, “You never get a second chance to make a first impression.” The same might be said of Apple Maps, which had a botched launch in 2012 and has spent “billions” trying to play catch up with Google Maps, which celebrates its 15 year anniversary next week. Feature and …

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The digital marketing transformation led by Google and Amazon

In digital marketing, 2019 was the year that the big players evolved from their core branding identities, showing advertisers that they could reach customers in more ways than ever before. Google and Amazon in particular were on a mission to capture more advertising dollars and greater customer engagement, implementing various changes. What is driving these …

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